Upcoming: the new ELVEA labels!

A new design for ELVEA labels!
Elvea is constantly evolving and the time has come to innovate in this area. The new labels are recognizable by the typical blue and red colours, combined with the yellow line. The label design brings more subtlety, a photo of the actual products provides a livelier touch, and there’s a more pronounced Italian identity. We are happy to celebrate our heritage and honour our tomato "Luigi Vitelli".
 
 
Did you know that...
The yellow line on the top of our cans embodies the eternally bright Italian sun. Because it is precisely this sun that gives your best tomatoes their full flavour.