A is for Nutri-Score A
At Elvea, we go for nothing less than the very best. 45 of our 48 products carry the highest Nutri-Score A, giving you plenty of ways to eat healthy food every day.
B is for (Meat)Balls
Soup and meatballs, like tomatoes and mozzarella, just work better together. We shared 3 tips for extra creamy and cheesy meatballs for your soup.
C is for Cubetti
Ready to upgrade your pasta game? Cubetti is our range of deliciously spiced and diced tomatoes in six flavours, including Basilico and Arrabbiata.
D is for Damn good packing
Our goal is helping shrink that plastic mountain. Our 100% natural products come in sustainable packaging like cardboard, glass, and tins, which are easy to recycle.
E is for ELVEA
For most Italians, the very best pasta is a simple tomato sauce, some basil, and freshly grated parmesan. ‘Simplicity is wealth'. That is exactly what we believe at Elvea. Because our 100% natural products stand out even more in the simplest dishes.
F is for FreeFrom.iDcard
This stands for full transparency. We are committed to 100% openness about what’s inside our products. The label guides you to our ingredients' natural origins.
G is for Getting together
Good food tastes twice as good in good company. It’s about gathering friends and family for heartwarming comfort food.
H is for Heart
This represents our big love for cooking with tomatoes. It’s a passion shared by many chefs who use Elvea’s products. It’s no coincidence that Peppe Giacomazza, Wim Ballieu, Jeroen Meus, Steffi Vertriest, Loic, Dagny Ros, Michael Sels, Sarah Puozzo, Christer Elfving, Jeroen De Pauw and many others share the same passion for our tomatoes.
I is for Italy
Elvea's tomatoes have grown under the warm Italian sun since 1885. Elvea’s tomato fields are situated in the Emilia-Romagna and Campania regions. Long live Italy!
J is for June
This holds a special spot in the Elvea calendar. It's the magical month when the yellow flowers on our tomato plants blossom into green and, eventually, ripe red fruits.
K is for Kilogram
Can you guess how many kilograms of canned tomatoes an average Italian eats per year? More than 6 kilograms. And Belgians have good taste as well… They consume more than 3 kilograms of canned tomatoes per year.
L is for Legumi
Do you know Elvea's Pomo e Legumi already? Our special tomato sauce containing fresh vegetables, natural spices, and olive oil, is perfect for Italian and southern dishes.
M is for Melanzane
We think the official spelling for melanzane should have 5 m’s: Mmmmmelanzane. It’s a delicious Italian recipe from Sicily made with layers of aubergine, tomato sauce, mozzarella, fresh basil, and Parmesan cheese.
N is for Naturale
Our tomatoes and products are 100% natural. Naturale, Cento per Cento.In summer, tomatoes are also your secret weapon for radiant summer skin. You know why Tomatoes contain lycopene, a natural pigment that gives them that beautiful, red colour. Lycopene is also a powerful antioxidant that's good for your skin and eyes. If you combine tomatoes with healthy fats such as olive oil, your body will absorb the goodness from lycopene even better.
O is for 'Oh yeah, it's August'
August is the most important month of the year for us. At this time, all our 100% natural, sun-ripened tomatoes come from the field to be canned right away.
Did you know that:
P is for Pasta sauce
The letter P stands for a lot of... pasta sauce! Ours are ready-made, 100% natural, gluten-free, vegan, and all have a Nutri-Score A. Pick your favourite flavour: Tradizionale, Arrabbiata or Basilico?
Q is for Quality
Q stands for unbeatable quality in every tomato! That’s where Raffaella, our quality manager in Italy, comes in. Every hour a number of cans and bricks come off the production line for a taste test and quality control. Raffaella ensures every can of Elvea tomato sauce, puree, or cubes is top-notch.
R is for Recycle, renew & reuse
We are proud of our packaging. Whether tin, glass, or Tetra, we deliberately choose materials that are easy to recycle and contribute to a better future. Find out how we can take care of our planet together in a creative way by upcycling our packaging with these fun DIY projects.
S is for Sharing #ElveaMoments
We love sharing #ElveaMoments with you. For us, good food is all about sharing, and savouring the good times. Our all-natural tomato products from Italy are your go-to for bringing people together. Whether you're hosting a dinner with family or chilling with friends, let Elvea be part of your delicious memories.
T is for Torre del Greco
This charming Italian village is where it all began for Elvea. In 1885, Luigi and Francesco Vitelli started importing canned goods from here.
U is for Unearthed delights
Great flavour starts from the ground up. Tiny tomato seeds are planted in February and harvested when ripe and juicy in late July. From Italian soil straight to your plate, that’s 100% naturale by Elvea. Read more about our production process.
V is for Vital growth
Every great tomato starts with strong roots. We watch as tiny seeds germinate in the sun-drenched fields of Italy, growing into strong young plants. Do you know how many days it takes for a seed to become a tomato plant? The duration of the genetic cycle takes 100-120 days after planting.Learn more about the ELVEA harvest.
W is for "We process our tomatoes within 24 hours of picking."
By working at top speed, we lock in all the flavour, colour, and nutrients, without a single preservative or artificial ingredient. That’s Elvea’s 100% naturale: unbelievably fresh, straight from la bella Italia. Learn more about how we keep it oh-so-natural.
X is for X-factor
Our tomatoes have it all:
Y is for Your dishes
Our tomatoes are at their very best… when they end up on your plate. That’s right! We can't help but smile when we see the 'yummy' dishes made with Elvea pass by on our feed. Keep on sharing your #ElveaMoments on social media with us.
Z is for Zenith
‘Zenith’ is the moment when the sun is at its highest. It’s the magic moment our farmers wait for. When the fields are glowing and the ripe tomatoes are bursting with flavour – that’s their ‘peak moment’ to pick and preserve our tomatoes. This is how Elvea tomatoes brighten your dishes all year round. No sun outside? No worries. You’ll find it on your plate.