Elvea in 2019 = 100% natural + 100% transparent
Monday 19 November 2018
From 1 January 2019 all Elvea packaging will feature more information.
In addition to the Nutri-Score, a FreeFrom.iDcard will reflect the natural origin of the ingredients.
100% naturale
The entire Elvea range has been 100% Naturale since it was founded in 1885.This means that all Elvea products are completely free of preservatives, artificial additives, colourings and GMOs (genetically modified organisms). In addition, the entire range is gluten and lactose-free, as well as suitable for a vegan diet!
100% transparency
As a pure, authentic and healthy brand, Elvea is committed to communicating this 100% natural message to consumers in a transparent manner. For example, the products will also feature a nutri-score. This scoring system, which was introduced in France in 2016 and came into force as a guideline in Belgium in August 2018, makes it easy for consumers to recognize healthy products at a glance. The score of the product is represented by five letters and corresponding colours from A (the best score with a green colour) to E (the worst score with a red color). 44 of the 45 products in the Elvea range have a nutri-score of A (= suitable for daily use in a balanced and healthy diet).
Only the Pomo e Legumi was awarded a score of C.